Launching V1 of a b2b2c SaaS, a white-label app, and 0 to 1 products.

Processed applications increased 28% MoM, cash-back bonus increased 31% MoM, and proposal completion increased 24% MoM with over 1.9M cash-back processed.

~85% of users switched from mobile app to the webapp within 3 months.

Automating & displaying project-based calculations based on various inputs.

The Onboarding & Acquisition experiences I worked on directly were mentioned in 9 awards.

Eliminated 45% of application questions. The flow performed so well it is planned to scale across all consumer products.

Increased new account deposits by 9% and tripled the annual cash flow.

Led the entirety of research. The launch was such a success, I was promoted.

Re-imagining the purchasing flow of business insurance for SMBs.

Identified emerging trends, user pains, and business opportunities to secure buy-in of a revamp of version 2 of our product.

Designed a quote estimator w/ <7 questions.

Introduced personalized guidance to decrease drop-off and support calls.