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Enabling startups backed by

top investors & accelerators...

Enabling startups backed by

top investors & accelerators...

Accountant Productivity

Accountant Productivity

Cleaning up the mess of a rare legacy software rewrite

Since joining, my team broke a year-long 4% conversion plateau reaching a 9% average and a 16% peak within 3 months.

Before
After

4X

Trial conversion

4% -> 16% highest trial conversion within 3 months of joining the team

2X

Customer account size

Within 2 quarters, our largest customer account size doubled

2X

Easier on the eyes

Redesigning & tokenizing the entire product page by page w/ various components

4X

Delivery speed

Cut delivery time avg. from 42days -> 10days by fixing process & performance plans

Cash-back Incentives

Cash-back Incentives

An MVP powered by google sheets to processing millions in cash-back

Automated the end-to-end application submission process for eligibility, incentives, rebates, tax-credits, and financing.

28%

Lift in conversion

Overhauled the application submission process, which resulted in a 28% lift MoM

31%

Increase in Cash-back

Fine-tuned data visibility, resulting in a 31% MoM lift in cash-back award amount

87%

Migration to web-app

Within the first quarter, 87% of users migrated from mobile to the web-app

1.9M

Cash claimed

Partners & customers were able to claim a total of 1.9M USD in the first year

Consumer Banking

Consumer Banking

Personalized banking for over 90 million policies

Specific metrics are under NDA but my early promotion was possible through the support from Head of Product & many amazing Product Leaders.

2022 Javelin Awards

Best in Digital Banking

Overall Leader

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2022 CNP Awards

Best Payment Solutions

Ranked #1

%

Lift in conversion

Launched a new eKYC flow, which performed so well it is planned to roll out to all consumer products

%

Lift in retention

Launched the 1st desktop onboarding flow for all consumer portfolios, which resulted in a promotion

-X

Cash-flow

Re-designed new accounts deposits page, resulting in an increase of millions of dollars in cash-flow

1.2b

New account balance

Onboarded over 700k new customers, which resulted in a total of $1.2 billion in account balances

say hi

・-・

alexa@rathernice.com

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say hi

・-・

alexa@rathernice.com

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